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Updated: SecureServ and SoftGen to merge

Updated: SecureServ and SoftGen to merge

Under the merged entity, SecureGen, each company will operate as separate business units and can distribute each other’s products

Security distributors, SecureServ and SoftGen, are merging their organisations under the banner of a newly formed group holding company, SecureGen.

Under the merged entity, each company will initially operate as separate business units, but will have the ability to distribute each other’s products and share the combined partner base.

SoftGen's vendor line up includes Astaro, Embarcadero, GFI, Vipre, NovaStor, SecPoint, 2X and 3CX. SecureServ's portfolio includes AscenVision Systems, Coyote Point Systems, FaceTime, Microdasys, Nitro Security, Panda Security, Proofpoint, TalariaX and Zscaler.

The parent company, SecureGen, will supply support, marketing and administrative resources, and the operations will work out of a common facility at SoftGen's Crows Nest base.

Both SecureServ and SoftGen directors, Vic Whiteley and Jim Bradshaw, stated that this was a significant step in the expansion strategies of both companies.

"We're not going to get carried away with a top heavy management structure, Jim and I will share the load and SecureServ's Richard Cotter, will be a key player as well," Whiteley said. "We've known SoftGen for quite a while. We're in the same market and there was a certain level of growth that we wanted to take our individual companies and the best way of doing that was to get together."

The new group will start with 15 people.

Both vendors and partners from each company would benefit under the new structure through accessing more partners, a broader product range, technologies and services.

Bradshaw indicated it was the start of further expansion plans to include a managed security services company, which will be added in the short term as well as cloud consulting and professional services subsidiary.

"We're setting up a group environment and targeting companies that want to join us and there will be acquisitions down the track to help us grow," Whiteley said.


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