Regional reseller, Anittel is in the process of realigning its business.
“We’ve done an assessment of the business structure and looked at what we needed to do, and you’ll see more appointments happening and structural changes progressing,” Anittel managing director, Peter Kazacos, said. “We’re realigning and hiring people at the moment.”
It recently hired Chris Calamos as its finance director. He was previously the senior finance director for Tibco Software and also held similar roles at Retriever Communications and StorageTek.
Kazacos expects to go live with the new business structure at the beginning of the 2012 financial year.
“There are some functional changes happening,” he said. “We’re seeing which people are best suited to handle certain roles.”
Through realigning the business, Kazacos hopes to achieve better customer service and to get more sales through the door. In March Kazacos said it was revising its strategy, services and pricing.
“We’ll be increasing our brand awareness in the market,” he said.
The reseller will be boosting its sales, marketing and support teams. Anittel roughly employs 190 staff.
“We’re gearing up two of our national support centres in Albury, NSW and Perth,” he said. “We’ll be increasing our staff by about 10 per cent.”
In May, Anittel embarked on a non-renounceable pro-rata rights issue, supplying shareholder with an issue price $0.007 per new share. If fully subscribed, the offer would raise about $5.3 million for the reseller. So far the reseller raised $1.74 million through the Rights Issue, and will also be offering shortfall shares (non-shareholders) to help raise the rest of the funds.
“Our goal is to raise as close as we can to the total figure,” Kazacos said. “The more we raise, the more it allows us to grow quicker and invest.”
For the first half of the 2011 financial year ending December 31, Anittel experienced earnings before tax loss of $937,000.
The reseller was trading at $0.005 at the time of publication.