With its personal computing division pulled back into IBM proper, the vendor has announced new notebooks and desktops that link firmly with Big Blue's e-business vision.
The new products take in four notebooks and three desktop models in the ThinkPad and NetVista ranges, as well as new services IBM is bringing to market.
It is part of a shift in strategy for the PC division of IBM, which in July this year was taken back under the umbrella of IBM as a business unit.
"We are producing products and services that fit into the greater IBM e-business solution," said Evan Williams, IBM's marketing manager, personal computing division.
IBM sees four challenges customers come across in the market: price, freedom, security and simplicity.
"There are vendors that concentrate on providing the lowest-price machine," Williams said. "IBM understands that price is important and we are not moving away from that, but we are also saying innovation and technology are important for the market."
IBM has therefore embedded new technology, integrating wireless solutions across the entire ThinkPad range as well as options on desktop models. With the product announcements, the vendor is also offering a range of services aimed at making it easier for customers to deploy new platforms and systems simply. Technology such as an integrated security chip can help make it easier for customers to migrate to newer systems as well as protecting organisations against the cost of losing information.
"If a notebook is stolen, its cost is only a small part of losing the notebook," said client business manager Timothy Gunnell. "We are starting to talk about security issues."
Software, he said, does not provide the same level of security since it is stored on the hard drive. "With the encryption chip on the motherboard, the information is encrypted at the chip level and it hasn't been hacked yet."
IBM is planning to roll out its hardware-independent imaging technology, where one pre-loaded image is distributed across an entire enterprise, in the Asia-Pacific region by Q2 next year.
"Individual users don't have problems with migration. But for small business and large enterprises, things are changing constantly and there is a huge cost to this. So instead of just providing the PC, we are looking at other tools, such as software-migration assistance, which our partners can sell to the customer."
Big Blue is also integrating a range of biotechnology options into the two ranges.