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CeBIT 2011: Recent trends call for stronger enterprise mobility

CeBIT 2011: Recent trends call for stronger enterprise mobility

Motorola MD points to high adoption of smart devices

Next generation enterprise mobility will continue to build upon a series of trends affecting business with the spread of advanced devices, adaptive networking, integrated communication and customers that are connected, according to Motorola MD A/NZ, Gary Starr.

Starr made his comments while during a case study, Next generation enterprise mobility, at CeBit 2011 in Sydney to show how Motorola Solutions is staying competitive in the mobile world.

Unlike Motorola’s consumer product side, Motorola Solutions is focused on helping government and enterprises to mobilise work forces.

Some of the trends Starr identified as currently affecting the way business is done include the rise of the mobile worker, advancements in tracking of inventory, and evolving customer behavior.

As a result of these trends, enterprises are building vast information networks of increasing complexity, smartphone devices are taking hold and applications are migrating from fixed to mobile.

Starr said Australian businesses, in particular, are experiencing a significant digital migration, with an increasing need by companies for “anytime and anywhere” access to information resulting in a high adoption of smart devices.

Motorola expects next generation enterprise mobility will continue to build upon these.

An example of a successful mobile integration by Starr was the Western Australian police force, which experienced a 40 per cent increase in arrests, 11 per cent improvement in officer availability and a 10 per cent reduction in response time thanks to upgraded mobile technologies.


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Tags informatiopn networkscustomer behaviourCeBIT 2011mobilityinventorysmartphonesmobile solutionsMotorla Solutiondigital migration

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