Australian PC market lifts

Australian PC market lifts

Besides Apple, Gartner says HP was the only other vendor to experience positive growth in Q1

The Australian PC market has grown 2.8 per cent in the first quarter of 2011 according to analyst firm, Gartner. This is in comparison to the same period last year.

The combined desk-based and mobile PC market totalled more 1.4 million units in the first quarter of 2011, which experienced a slight decrease of 0.2 per cent in comparison to Q4 2010.

Gartner research analyst, Eileen He, said the 2.8 per cent lift represented solid growth in highly saturated PC market.

“This demand is supported by Australian government policies, such as student PC programs and tax refunds for buying PC related products. It is also supported by a relatively stable economic environment compared to other mature markets like US and Europe,” He said.

The popularity surrounding mobile PCs helped to drive the overall PC market growth during the past 12 months. The analyst firm cited mobile PC shipments increased 7.6 per cent since Q1 last year.

“This growth reflects the increasing shift of organisations towards mobile workforces, with government and education sectors showing positive growth,” she said. “Consumer demand on the other hand, slumped despite expectations of growth mainly due to the changing focus of consumer purchasing needs towards media tablets and other electronic devices.”

Gartner stated the top five multinational vendors in Australia in the first quarter of 2011 contributed more than 69 per cent of the total PC shipments.

HP holds top spot with 21.6 per cent marketshare in Q1 2011. Besides Apple, Gartner noted HP was the only other vendor to experience positive growth in Q1.

Acer slotted into second spot holding 14.9 per cent and Dell was in at third maintaining 12.8 per cent. For the fourth straight quarter Apple held on to fourth place with 11 per cent marketshare and Lenovo rounded out the top five with 8.5 per cent.

Apple’s growing retail store expansion in Australia and brand image enforced by products like Macbook Air, iPhone and iPad, have largely contributed to this significant shift throughout 2010,” she said.

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