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Woolworths adopts Visa payWave technology for checkouts

Woolworths adopts Visa payWave technology for checkouts

Contactless payment technology to be implemented across all brands

Visa’s payWave technology has been selected to be the contactless payment of choice for Woolworths and its brands including Dick Smith outlets.

In a move designed to help reduce time spent waiting in checkout queues, Woolworths customers will soon be able to simply wave a payWave card at the checkout without the need for a PIN or signature for transactions up to $100.

“Consumers love the convenience of being able to pay with a contactless card and we are delighted that our cardholders will soon be able to benefit from the speed and security of Visa payWave at one of Australia’s leading retailers,” Visa Australia country manager, Vipin Kalra, said. “This move demonstrates Woolworths’ commitment to payment innovation.”

This move continues Woolworths’ track record in making the shopping experience quicker and more convenient through the development of innovative payment solutions, such as introducing e-pump technology to its petrol stations in 2009.

“We know how much our customers love to embrace new technologies and services that help make their life a little bit easier,” said Woolworths Head of Group Financial Services Dhun Karai. “They have well and truly adapted to self service checkouts and other in-store innovations, and we hope contactless payment will be just as popular.”


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