Optus has allied with Qantas to offer a program whereby the telco’s residential as well as SMB customers earn Frequent Flyer points through taking on products and services.
Frequent Flyer points are used to redeem free or subsidised plane tickets to selected destinations. The Australian airline already has a number of partnerships hotels, restaurants, department stores where customers can spend money at to earn points.
The new Optus and Qantas rewards program will launch in the second half of 2011.
Optus was unable to confirm whether the deal will be available to both pre-paid and postpaid mobile customers. It is also unclear whether points will be available to broadband or landline customers as well.
According spokesperson for the telco, the company will work out details of the Qantas partnership, including how many points will be earned through what products, in the coming months.
The telco already has several existing rewards program such as Recharge and Always Win for pre-paid customers and Movie Rewards where customers can claim special deals for movie tickets online.
“Securing a compelling loyalty and rewards program is a strategic imperative for Optus,” Optus CEO, Paul O’Sullivan, said in a statement.
“It will allow us to differentiate in an increasingly competitive telecoms market and offer customers additional benefits for choosing Optus as their telco provider.”
Qantas touts around 7.8 million Frequent Flyer members.
Optus customers can register their interest at www.optus.com.au/points.
The alliance comes as Qantas unveiled a new super exclusive tier for its loyalty program to entice its most frequent flyers to keep riding the Flying Kangaroo.
It also announced a range of enhancements to its frequent flyer program, including adding Optus as a new partner and creating a new Platinum One status, above it current Platinum level.
Passengers on Qantas's low-cost subsidiary Jetstar will be able to earn Qantas frequent flyer points for a fee under a revised fare structure.
Qantas chief executive, Alan Joyce, said the new level of VIP recognition was designed to entice those who fly a lot to keep their business with the airline, rather than divert travel to other carriers.
The new top tier will come into affect from the fourth quarter 2011, Qantas said.
AAP contributed to this story