Hitachi appoints new distributor

Hitachi appoints new distributor

Hitachi Australia has appointed electronics distributor Braemac to distribute its semiconductors and other components in Australia and New Zealand.

According to a Hitachi press statement, Braemac will have access to the complete range of Hitachi semiconductors, but will "put emphasis on optoelectronics, telecommunications components and in particular Hitachi's extensive range of 8-bit, 16-bit and 32-bit microcomputers".

Hitachi claims to be the world's leading supplier of 16-bit microcomputers.

"Braemac impressed us with their engineering and solution orientation," Dipak Kumar, Hitachi's general manager for electronics, said in the statement.

Danny Nemeny, a Braemac director said: "We are excited to have high-end products like Hitachi's SH processors added to our product line-up.

"The semiconductor market is changing as shorter design cycles and product life become the norm. So the value we add with design and engineering is critical to a projects success, as is our ability to carry high stock levels and dispatch product quickly," Nemeny added.

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