GAMING: Lady Gaga descends on Farmville, promises exclusive track, unicorn and more

GAMING: Lady Gaga descends on Farmville, promises exclusive track, unicorn and more

Zynga's line of Facebook games is the next frontier in Lady Gaga's digital empire

Lady Gaga

Lady Gaga

What do FarmVille and Lady Gaga have in common? Nothing that I can see. But that hasn't stopped the monster social game and the monster pop star from joining promotional forces in a way that makes it clear the formerly edgy singer-songwriter has traded her meat dress for a pair of virtual overalls.

In yet another tech cross promotion, Lady Gaga will release a single from "Born This Way" exclusively to gamers who complete a task in the "GagaVille" section of FarmVille between May 17 and May 19. Non-exclusive song tracks will be available via the game platform between May 20 and May 26.

I know what you're asking: What awesome cross-merchandising opportunities will evolve from this synergistic promotional partnership? (I know what you're really asking: "WTF?" It's marketing speak.)

According to Zynga, the promotion pulls in some of the heftiest corporate names out there to connect in a leather and glitter way with Zynga's 250 million casual gamers.

• Gaga will announce "codes that unlock exclusive Lady Gaga-inspired limited edition virtual items" for Zynga games from Mafia Wars to PetVille, via 148 Clear Channel radio stations

• Best Buy will sell $25 Zynga game cards that include the full "Born This Way" album plus bonus tracks

• Gameplay in FarmVille will unlock Clear Channel's I Heart Radio app

"Words With Gaga"

All this plus an official Lady Gaga Farmville unicorn, which the guys at ThinkGeek know better than to call "the other white meat"

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Tags FacebookPCgamesLady GagaComponentsZynga

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