Increasing use of social networking is creating a fundamental shift in cloud computing, according to Salesforce.com
The growth of social networking users in 2009 surpassed email, according to Salesforce.com chief adoption officer, Polly Sumner. According to Nielsen, more than 22 per cent of internet usage time is spent on social networking.
“Australia has the highest amount time spent per-capita on social networks,” Sumner said.
Sumner highlighted that Facebook was leading the industry in terms of ad impressions.
“The ramifications for business around this is it’s a new way for you to interact with your customers and reach new markets,” she said. “How we access the internet and the devices that we use are also changing. It’s a fundamental shift in cloud computing.
“You can be a large or small company and still benefit from cloud computing.
We no longer have a scenario where small organisations can’t afford rich applications and can deliver high quality services and products.”
Salesforce.com also revealed its enterprise social networking tool, Chatter, was its most successful product to launch to date with more than 80,000 organisations adopting the tool in less than a year. It launched the tool
Chatter incorporates a range of familiar features, such as profiles, status updates from people or applications, document sharing and integrations with third-party sources such as Facebook, Twitter and Google Buzz.
According to Salesforce.com product marketing manager, Sarah Patterson, companies using Chatter were reporting 30 per cent fewer emails and meetings.
One example of a company using chatter is security vendor, Symantec.
Symantec APAC vice-president, Craig Scroggie, said as a result of adopting the tool across its organisation, it has been much more responsive to customers.