Dimension Data Learning Solutions has changed its name to DDLS following a refresh of its corporate brand.
The change reflects the company’s expanded portfolio and positioning as a full learning solutions provider.
“Over recent years we have significantly extended the range of training that DDLS can offer, evolving from technology training to also address process and people as well. It was important that our new role as a more inclusive learning solutions provider was reflected in our brand identity,” marketing manager for DDLS, Michelle Dowling, said.
Renaming the company DDLS was a natural development.
“We still remain very much part of the Dimension Data family but DDLS is the name most people use for us, so it made sense to use it ourselves,” Dowling said.
The new DDLS logo (pictured) includes a circular graphic comprising three separate pieces that represent the company’s key areas of focus: technology, process and people.
Dimension Data Australia CEO, Steve Nola, said the DDLS brand refresh fitted closely Dimension Data’s new brand.
“The new design reflects the Group’s focus on its goals of being open, approachable and client-centric,” he said. “People are at the heart of everything we do – from our employees to our clients. We wanted to ensure the visual expression of our brand aligned to this sentiment.”