The new relationship comes as Oki mutually departs with Ingram Micro.
Oki marketing manager, Chris Thorley, said it was mutual decision between the two companies and it has started to wind down its relationship with Ingram.
Bluechip was selected on the grounds of its go-to-market offering and channel strengths such as its reach into VAR, education, managed service providers (MSP) and SMB market segments.
“Bluechip provide an ideal fit for OKI as the markets we target are closely aligned and subsequently our resources are too” Oki national sales manager, Greg Mikaelian, said. “In addition to their strong presence in the eastern states, Bluechip also provide us with a foothold into both South Australia and Western Australia markets.”
Bluechip managing director, Johnson Hsiung, said Oki was good fit within its vendor line-up, because it currently doesn’t have a printer vendor.
“Oki’s line up is targeted at the SME market, and the markets they want to get into is inline with our direction,” Hsiung said. “We’ve been doing some training over the last few weeks with Oki, and it will take some time to take off.”
More to follow.