Tyche Digital managing director George Mekrizis has hit back at rumours that the company's three Apple stores are struggling, saying the accusation is nothing more than a "petty attempt to take a stab at the competition".
In recent weeks, Tyche's rivals have pounced on the consolidation of the company's Sussex Street store and its Broadway-based professional centre in Sydney.
The regrouping exercise, which followed the demise of the Buzzle consortium, which had in turn devoured Mekrizis' three GM Computer stores, saw five staff leave Tyche. Three of the staff have since been replaced, according to Mekrizis.
"All three of our stores are about to undergo a $400,000 refit," said Mekrizis. "That's not the kind of thing a struggling business undertakes."
While Mekrizis admitted to being disappointed with the soft economic state, he said the company's performance has nevertheless been encouraging. "The professional business, typically large accounts, is suffering but the retail sector is growing," he said.
In addition, Tyche has launched a number of consumer-awareness events which has boosted consumption. Mekrizis said a recent "meet-and-greet" i-Day at Tyche's Neutral Bay store saw a 600-700 per cent increase in normal Saturday trading and sales have remained strong since.
"I'm black and smouldering," he said of his Buzzle experience. Still, the outcome has been positive. "It looks like we will exceed GM's success within 12 months."