After a string of public embarrassments including the popularity of Vodafail and the threat of a class action over poor network and customer service, VHA embarked on a initiative to salvage the brand.
At the company’s Annual General Meeting (AGM), Dews said actions to combat network and customer service woes had paid off.
Churn rate - that is, the number of customers leaving the network - has dropped from upwards of 2 per cent in February to around 1.8 per cent, he said.
Postpaid customer levels remain steady.
“There is still some flow through [effects] but all our metrics are improving and we’re really well and truly in the recovery phase from a performance point of view,” Dews said.
While there had been an increase churn rate in previous months, it was negated by the addition of new customers, according to VHA.
Despite a Telecommunications Industry Ombudsmen (TIO) report that complaints against VHA rose in the first three months of the year, the telco was unperturbed and saw the results in a positive light.
TIO recorded 14,670 new complaints about Vodafone services, a 96 per cent increase, with numbers at its highest during January. Complaints declined slightly in February and then March.
“What I’m pleased with [in the report] is month-on-month we’ve seen that trend falling and, in fact, April looks like we’re back to November levels [in relation to complaints],” Dews said. “What’s important is that continues to fall and a big priority is making sure that was sorted and we’ve seen really good progress.
VHA also announced it was participating in the National Broadband Network (NBN) mainland trials at the AGM. This will be its first foray into residential fixed-line broadband services.