Updated: Telstra pours $600 million into SMB digital communication push

Updated: Telstra pours $600 million into SMB digital communication push

The telco has launched a new SMB broadband offering and is upgrading its network technology.

Telstra committed $600 million over five years to upgrade its network technology as a way of luring SMBs to use digital communication solutions.

The telco has launched its Digital Business solution and is touting it as a way for SMBs to have “easy access to an extensive, integrated range of communications tools”. It combines a high-speed fixed broadband service and VoIP with a Quality of Service (QoS) guarantee.

The slated $600 million network technology upgrade, which includes upgrading 1600 exchanges, plays a part in ensuring QoS. One of the drawcards of Digital Business is the ability to offer high-definition (HD) voice calls on VoIP.

QoS prioritises voice traffic ahead of data traffic.

Designed for businesses with up to 25 staff, Digital Business includes features such as a virtual receptionist service, a per user pricing model, hosted email through Microsoft Exchange Online and a broadband back-up service with the Next G network.

“[It] represents a major step forward for Telstra, giving us the ability to provide a higher standard of service to our customers at the same time as we are simplifying our own business and the processes which support the way we serve,” Telstra CEO, David Thodey, said in a statement. “We have completely re-designed our customer ordering and service processes to make it easy for small businesses to order and install the Digital Business package.”

Digital Business will comprise of a core plan which can be combined with additional user plans to meet the needs of individual users.

One Cisco Router and one digital desk phone rental is required for the plan and will be charged on a monthly basis. Cisco Router SRP527W will be used for ADSL2+ services.

Two prototype demonstration sites are already in place in Sydney and Melbourne.

Digital Business will be available in capital cities from late may. It will expand to cover 90 per cent of Australian SMBs by September. Prices start from $120 per month.

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