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IBM, HP and Compaq alienate Intel with updated PCI spec

IBM, HP and Compaq alienate Intel with updated PCI spec

Sources confirmed this week that reports of an impending release of an improved PCI specification by IBM, Hewlett-Packard, and Compaq are true.

The three vendors have reportedly developed a specification dubbed "PCIx" that would increase the technology bandwidth and throughput speeds in a computer system.

"That's right," said a source with one of the vendors, who requested anonymity. "They've worked on it for quite a while, almost a year."

The source said that several trends compelled the Big Three to move in concert, not the least of which was Dell's rise in recent months.

"This is targeted against Dell. This is technology from companies who are serious about R&D," the source said. "Dell wants to be an HP or IBM," the source continued. "But you can't move up in the enterprise if you can't develop the technology." But Dell spokesman Jim Mazolla said that "Dell has built a successful business around bringing industry standards to market quickly, and there is no need for us to alter that business model.

"If others want to follow the old vertical integration model, that's their decision," Mazolla said. "Dell has been successful in eating through their market share."

The three vendors hope their move will enable them to differentiate their Intel-based servers from those offered by high-volume direct vendors such as Dell and Gateway, and the move could alter the shape of the Wintel market going forward, the source said.

"If NT servers are commoditised there is very little differentiation between vendors," the source said.

"Look at Dell and other technology 'have-nots'. They follow Intel," the source continued. "If we can bring to bear our R&D in the important server space, then truly there is a distinction in buying from these three vendors."

But an industry source at a major direct sales original equipment manufacturer scoffed at such a view, and said the Big Three cannot necessarily differentiate themselves in the Wintel server space this way.

"They are seeing commodity-based technology being the equal of what they have and as a result it causes them to lose market power and margin, and they want more control," said the source.

"It's a case of the old guard protecting the old ways of doing things," the source continued. "It is back to the old days of 'my technology is better than your technology'. " One vendor of Wintel machines -- or systems that combine one of Microsoft's Windows operating systems with Intel microprocessors -- looked at the Big Three's consortium with trepidation.

"We are a little concerned because they are going to use it as a competitive advantage, which suggests it would not be an open standard. That is not good for anyone in the industry," said Jeff Broughton, Amdahl's manager of server marketing.


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