With social media growing rapidly in today’s world, now is the time to start integrating it into enterprise communications, solutions and strategies, according to technology market strategist, Ken Rutkowski.
Research suggests that 70 per cent of consumers want to interact with social media, while only 30 per cent of companies are ready for it in terms of strategies, policies and processes.
Rutkowski said the key strategy to survive in the social world and build an interactive brand is to monitor the media.
“If you don’t identify your masses and work with them, they will be like a weed and destroy your brand,” he said.
With a social media tracking solution now available, companies can trace their consumer activities and research about who they are dealing with.
“If you are in a bricks and mortar environment, you should be focusing on the Four Ms – movement, management, measurement and modernisation,” Rutkowski said.
Companies utilising such a strategy are those that pop up everywhere.
Recently, market leader, Google took the first step to incorporate social networking into its company focus.