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Acer: Broad distribution strategy to aid tablet distribution post-quake

Acer: Broad distribution strategy to aid tablet distribution post-quake

Iconia tablets to hit market in June

Acer’s plan to sell its Iconia range of tablets through distributors, telcos and retailers means it can get the products out to customers in a timely manner, according to the vendor.

Japan was hit by a catastrophic earthquake and tsunami earlier this month which devastated the North-Eastern regions of the country. A number of vendors had halted production facilities in Japan which would have flow-on effects to their supply chains.

Acer released its new Iconia tablet family yesterday and will sell them through distributors, telcos and national retailers to prevent significant delay on getting the products out to the public.

The tablets are due to be released by June.

“Now lead times will obviously change because of the disaster and volume availability will also change for vendors,” Acer product general manager, Nigel Gore, said. “We don’t stand alone in that but we know with our broad channel strategy we can get our products into the market within a short period of time.

“That is why we have made the Iconia range available to distributors, telcos and retailers.”

Acer is also pushing the tablets through various sales channels to target different markets and locations, he said.

The Iconia dual-screen 14-inch touch-book pitched more at the enthusiast market while the W500 10-inch device with Windows 7 OS is made for business customers.

“No single channel is committed to all areas and cover all geographic locations in Australia,” Gore said. “So you’ve got your mass merchants, retailers and resellers that all have their own ways of getting to their customers.”

“We believe our channel strategy is very solid.”

Bluechip and Synnex will be distributing the Iconia family and offering a monthly repayment option which would subsidise the products.

Telcos will carry selected Iconia models only.

The vendor also wants to leverage existing relationships developed through its other hardware products portfolio such as notebooks and monitors to make Iconia a success.


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Tags acerSynnexIconiaBluechipWindows 7 OS

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