Toshiba pulls out of US desktop PC market

Toshiba pulls out of US desktop PC market

Toshiba will stop selling desktop computers in the US and focus on mobile computing and servers, a Toshiba spokesman said Thursday.

"Considering the US market situation for desktop PCs, Toshiba America (Information Systems Inc.) decided to gradually stop selling desktop PCs," said Kenichi Sugiyama, spokesman for Toshiba in Tokyo.

"We will concentrate our efforts on notebook computers, PDAs (personal digital assistants) and servers," he said, noting that support will still be available for customers who own a Toshiba desktop machine.

The US and worldwide PC market is in turmoil, with falling sales for the majority of vendors and an ongoing price war led by direct seller and US market leader Dell Computer.

Toshiba, mostly known for its notebook PCs, continues to sell desktops in Europe and Japan, but Sugiyama hinted that the company might axe its entire desktop business.

"Frankly, desktops just take a few percent of Toshiba PC production. We only sell small quantities in Europe and Japan, but at this moment we continue to sell desktops there," he said.

It makes sense for Toshiba to reconsider its desktop PC business, said Brian Gammage, principal analyst with Dataquest, a unit of Gartner.

"Toshiba's desktop business is small potatoes, they're moving from a defensive market position to no market position. It is not a surprise, at the volumes they were selling at it might be more profitable for them to stop," Gammage said.

Toshiba had a 0.1 per cent share of the US desktop PC market in the third quarter of this year with 5,300 units sold, according to Gammage. Total market volume was 8.2 million, he said.

"Toshiba is primarily a notebook vendor, desktops is something they've been doing in s

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.


Show Comments