The Microsoft VAD program, focuses on identifying partners interested in creating new virtualisation practices or growing and diversifying their existing business across virtualisation, datacentre and cloud technologies.
Under the arrangement, Ingram will supply additional sales and marketing resources to resellers, as well as arm them with tools such as Microsoft’s Planning Toolkit and Virtualisation Partner Profitability Kit, which will enable them to model the economics of their virtualisation practice and assess, and map a customer’s IT infrastructure.
Ingram Micro enterprise technology group (ETG) director, David Lenz, said it went through a tender process last year, and was advised in September of its achievement.
“It provides a better breath of technologies through Ingram and a full Microsoft package to the market place,” Lenz said.
“The arrangement results in Microsoft having more focus within Ingram on these technologies and the go-to-market strategy.”
Value-add distributors were required to respond to a tender request by Microsoft and Lenz said it had to position what its value-added approach to distribution in the market involved.
The distributor will also launch a website this week where resellers can gain access to tools and resources.
Microsoft Australia server and business tools business group director, Philip Goldie, said it was working with Ingram to help resellers drive new business.
“We’re seeing more and more customers adopting our technologies such as Hyper-V and System Centre, to extend their virtualisation journey. This deeper partnership with Ingram will give our partners the help they need to deliver Microsoft virtualisation solutions to the market,” Goldie said.