Wholesale managed services provider, Verb Group, has acquired cloud aggregator and distributor, InfraServe, for an undisclosed sum.
InfraServe was founded by Roy Pater, who started up the cloud-only distribution company in July last year, focusing on aggregating branded cloud computing ‘pay per use’ products for IT resellers.
InfraServe will be renamed as Verb Distribution and Pater will join Verb as its group sales director.
InfraServe began selling Verb DC services last year through a distribution arrangement.
“We came together as a business and realised they’ve got all the smarts, the datacentre and we’ve got the sales force and distribution knowledge, so we brought the two together,” Pater said.
Two staff will be moving over to Verb, boosting employee numbers to 15 across the company.
Verb CEO, Chris Clifford, said it provided an Infrastructure-as-a-Service (IaaS) model to its customer base, but discovered it was missing a professional sales team that understood how IaaS and wholesale services ran.
“It also opens up another element to the market that we otherwise would not have had the resources in place to support, which is our distribution line - our level two partners,” Clifford said.
Verb classifies level two partners as companies that require help with establishing their managed services offerings. Level one partners are identified as providing their own managed services, but require a wholesale managed service to add to their offering.
With integration complete, Verb will place a stronger emphasis on building up its level one and two partner program. Clifford plans to have up to 10 partners within its level one segment, and about 30 to 50 partners sitting at level two.
“We have partners like Microsoft and Cisco working with us to develop that and we’re well on track to have our target reached by the end of the year,” Clifford said.
Clifford highlighted its ability to grow was factored on two key elements – having a professional sales team, and a production team and environment where it can continue to improve its proccesses.
He plans to achieve an extra 60 to 70 per cent growth in its sales revenues as a result of acquisition.
Under his new role, Pater will focus on building on the marketing and sales programs.
“I’m very confident that what we’ve got in the backend is very solid manufacturing platform that could rapidly roll out services,” Pater said. “We’re focusing our effort on SMB market. The resellers that we’re looking to get onboard are the system integrators, ISVs and tier 2 telco’s.”
Synergy Plus has recently joined as a Level one Verb partner. Late last year, Synergy CEO, Garry Henley, announced a signficant restructure of the business, with a specific focus on managed services and cloud.
“With the core datacentre services provided by Verb, we can focus on our goal of becoming a leading national mid-market managed services company. Verb is a strategic partner and key to achieving our aggressive timeframe,” Henley said.
Accucom technical director, Sam Saris, said Verb’s offering provided the ability to transition customers across to a cloud environment, and provided the ability to scale up or down, very quickly.
NewLease is also a strategic partner. Its northern region sales manager, Julie Cooper, said working with Verb Group and the agreggator model, was helping organisations create the infrastructure in their business and make sure they still remain relevant in the market in the next couple of years.
In August last year, Verb built a HP POD-based modular datacentre in North Wyong, NSW, which was the first of its kind in the Asia-Pacific region.