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Toshiba enters PDA market

Toshiba enters PDA market

Another player has just run onto the field in the hyper-competitive game of handheld computing with Toshiba announcing the arrival of its first personal digital assistant in Australia.

Toshiba has chosen to go with Microsoft's Pocket PC operating system for its new e570, targeting the handheld at the high end of the handheld marketplace.

"We are not after the personal information manager product -- we will leave that to Palm," said Toshiba's national marketing manager, Mark Whittard. "We are at the top end and therefore we have timed the launch with that of Windows Pocket PC 2000.

"Palm has around a 75 per cent share in the local market, but that is starting to slow down. Windows CE will rapidly grow over the next two years."

The move into handhelds was an obvious one for the notebook vendor, which has identified mobility as one of its key strategies. Toshiba is hoping its new product will prove successful in both the corporate and mass-merchant space.

"We are already in the mobile phone and communication space, as well as the notebook space, and it is a logical move to fill the hole in the middle. The PDA is becoming a viable computing device in the corporate world."


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