Vodafone Hutchison Australia (VHA) has acknowledged the shortcomings of its services and will invest $1 billion on network upgrades in a bid to resuscitate its public image.
The telco has been pummelled by the popularity of Vodafail, a website devoted to letting [[artnid:374157|Vodafone customers vent about problems with the network| Vodafail: Vodafone aggressive growth may have backfired]].
Common complaints include call dropouts, poor service coverage and bad customer service.
There also have been threats of a class action lawsuit brought on by unhappy Vodafone customers.
The company's woes were compounded by a very public customer privacy breach scandal in which the Privcy Commission found the telco had provided inadequate protection for its customers' personal information.
VHA CEO, Nigel Dews, has appeared in a video message to “apologies personally and on behalf of everyone at Vodafone” about the network dramas.
“The good news is we have already made real progress in fixing the problems with our network,” he said. “Although many improvements are already in place many more are still coming.”
VHA has announced it will upgrade 2500 sites around the country over the next 12 months to expand network overage as well as provide “a stronger signal and faster data speeds”. The upgrade will cost the company $1 billion.
Following in the footsteps of competitor, Telstra, the telco also flagged plans to move its 3G network to 4G LTE.
VHA will be installing Huawei equipment to 8000 of its 2G and 3G network base stations.
Vodafone and Hutchison, the parent company of 3 Mobiles, merged in 2009.
Follow the author of this article on Twitter