PC Briefs: Legend, Apple, AMD

PC Briefs: Legend, Apple, AMD

Legendary services

To cope with market changes that have affected the global technology sector, Legend Holdings, Asia's largest PC maker, will shift its focus from selling products to selling services, company executives said. The PC maker plans to offer services from pre-sales consultation to post-sales operational maintenance and customer care, and has started offering services to Chinese enterprises. Legend has also begun bundling LCD (liquid crystal display) monitors into its PC packages to stay competitive. Legend, which shipped over 1.4 million PCs in the first half of this year, adjusted its initial annual projected growth of 30 per cent (3.7 million units) to 20 per cent growth (3.4 million units).

Apple appoints new talking head

Apple Computer Australia has announced that Arno Lenior will take up the role of marketing manager. The appointment came about after Ben Bowley vacated the role in October to become managing director. Lenior was most recently a key marketer for direct-selling PC vendor Gateway, before its dramatic exit from the Australian market. Lenior's previous roles include a stint as senior channel manager for NEC, as well as retail and SOHO marketing manager for Toshiba.

AMD catches Intel

AMD has introduced the latest versions of its mobile processors, the 1.2GHz mobile Athlon 4 and 950MHz mobile Duron processors. The new chips will compete head to head with Intel's fastest mobile Pentium III-M and mobile Celeron processors, which run at speeds of up to 1.2GHz and 933MHz respectively. The 1.2GHz mobile Athlon 4 is priced at $US525 and the 950MHz mobile AMD Duron processor is priced at $160, in 1000-unit quantities. By comparison, Intel's 1.2GHz mobile Pentium III-M processor costs $722 and the 933MHz mobile Celeron processor costs $134, in 1000-unit quantities.

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