Google One Pass allows publishers to charge for their online content through a number of devices. Publishers can dictate how users access paid content and set their own prices for subscriptions.
The big difference between Google and Apple’s offering is the later is only giving publishers 70 per cent of generated revenue while Google is giving back 90 per cent.
There are also whispers the payment system for Apple's offering isn't flexible enough.
Publishers have increasingly considered charging for online content as profit from print format curtail.
One Pass will initially be available in the US, UK, Canada and selected European countries.
There are plans to expand but Google A/NZ could not give a specific timeframe as to when One Pass will land in Australia.
It also could not reveal whether it was currently in discussions with local publishers to adopt the One Pass platform.
The company also refused to comment on Apple’s media subscription offering.
Apple recently teamed up with News Corp. to launch an iPad newspaper, The Daily.