Rexel enters data-comms distribution

Rexel enters data-comms distribution

Heralding the entrance of a new contender into the data communications infrastructure market, Rexel Australia has been appointed by Krone Australia to distribute its PremisNET product range.

Rexel is a fairly late entrant in the data-comms market, traditionally being an electrical goods wholesaler, but according to Russell Coward, Rexel Australia's general manager of marketing, it is "committed to becoming a serious player".

Rexel joins CED, Hagemeyer, Middendorp Electrical and specialist reseller Cabac NDS as PremisNET distributors.

Krone's PremisNET range includes four levels of Cat 5E and Cat 6 standards-based cables and connectors, designed to provide zero bit error rate data throughput.

"The Krone set of solutions really completes our product portfolio," said Coward. "It is well-located on the central coast of New South Wales and is used by the type of contractor to whom our business is targeted."

Coward said the PremisNET range will also suit markets Rexel already operates in, such as providing video over structured cable and fibre.

"There is also a huge opportunity for both Krone's structured cable -- and fibre in particular -- in the automation and control area for electronics and industrial applications. Mining, petroleum, factory automation and water movement are just some of the industries we will be looking at."

Meanwhile, Peter Davis, Krone Australia's sales and marketing manager, said Rexel's appointment was a strategic move to enable the manufacturer to tap into new markets for both its wireless and wire-line cabling offerings.

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