Australia is leading the way in cloud technology adoption, and the upheaval it will cause in the channel will force new ways of thinking, according to Frost & Sullivan.
The analyst firm said a third of enterprises within Australia were currently using some form of cloud technology (public, private or hybrid models), compared with an Asia-Pacific (excl. Japan) average of 23 per cent.
Furthermore, 2011 will be the year the Government begins to take cloud seriously. While there are lingering concerns around data security and sovereignty, the analysts anticipate an increased focus on security, standards and SLAs will act to counter those concerns.
“A lot of vendors are enthused with the as-a-service model,” Frost & Sullivan research director, Arun Chandrasekaran, said. “There is some conflict involved, however, as those vendors already have a channel model.
“At the moment, resellers and systems integrators have a point of differentiation in that many customers want private clouds, and there’s lots of value add opportunities there.
“However, a lot of core ICT services are going to become increasingly commoditised.”
Chandrasekaran suggested that channel partners will find a number of opportunities to partner with telcos and leverage of their strong datacentre footprint.