CHA reorganises to stop the rot

CHA reorganises to stop the rot

High-profile distributor CHA has undergone extensive restructuring in an attempt to avoid "going under", according to a company insider.

ARN understands that up to 10 staff have been given pink slips as CHA centralises its administration in Melbourne. The distributor has also hired training top gun Frank Romano, who has previously trained Nike and Saab sales staff, to gee up its sales force.

The source said CHA's balance sheet started looking grim about seven months ago, and the restructuring is an attempt to stay in the black.

Roger Bushell, who left CHA late last year, has rejoined the company's board in a consultative role. Peter Thatcher, previously CHA's national sales manager, volume products, takes the reins of managing director. The distributor has also restructured its enterprise division, which will be headed up by Mark Gamon. The unit will focus on supplying wide area networking solutions, CHA said in a statement.

CHA is losing long-time employees James Robbins, to Nortel Networks, and Paul Williams, "to pursue other avenues".

The distributor has had a rough ride since being acquired by US distributor CHS in July last year. That agreement was terminated when CHS was unable to meet its financial obligations.

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