Monitors may have shown healthy growth over the past 12 months, but according to the latest research by Inform, September was not a good month, with sales slipping 16 per cent below August figures.
Cathode ray tube (CRT) monitors continue to dominate market share, representing 91 per cent of sales, but flat panel displays (FPDs) are beginning to permeate the market. Sales of CRTs fell 16 per cent in September, while sales of FPDs had a less severe decline, falling 12 per cent.
"A closer examination of FPD sales over time reveals a steady gain over CRTs, and this is set to continue as cheaper manufacturing costs and aggressive competition between monitor vendors make FPDs more affordable," Inform officials said in a statement.
"The average price for a CRT dropped by 7 per cent in September, while the average FPD price fell a massive 21 per cent," senior research analyst Hakan Alac said. "The decrease in prices is aimed at fuelling growth in the monitor market -- for FPDs in particular."
LG Electronics and ViewSonic led the market with 15 per cent market share apiece, followed by Samsung with a 13 per cent share. Philips and Mitsubishi were at 11 per cent each.
The slowdown of IT spending by the business sector was reflected in the channel, with sales from corporate dealers decreasing by 28 per cent, Inform said. The corporate dealer channel represented 38 per cent of all monitor sales through the channel in September, traditional dealers accounted for 25 per cent, and direct marketers 15 per cent. The independent retailer channel saw 9 per cent of sales, while mass merchants claimed just 3 per cent.