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Sony takes plasma to consumers

Sony takes plasma to consumers

Sony showcased its first integrated Plasma television at the recent Consumer Electronics Show at Fox Studios. The Plasma Wega features a built-in television tuner and stereo speakers and will be available in 32 and 42-inch sizes. Until now, Plasma technology has largely been confined to the business sector, but Sony is so confident of the success of the new products it will expand its distribution model from a select range of dealers to the wider retailer market to reach more consumers. Sony sold 3,000 Plasma displays in Australia last year, but expects this figure to reach 40,000 by 2005. "The marketplace has experienced amazing growth recently," said Ian Lowe, group marketing manager for display products at Sony. "Our sales have increased five-fold year on year to June." The Wega televisions incorporate bi-pixel technology, which detects and minimises motion blur. The panels combine high resolution with high contrast ratios and 16.7 million colour capacity, and the device integrates stereo speakers with both stereo and sub woofer outputs. Tentative pricing for the two products are currently $10,499 for the 42-inch model and $13,999 for the 32-inch device. They will be available in July, according to Sony.www.sony.com.au/plasma.


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