MessageLabs rebrands to

MessageLabs rebrands to

The MessageLabs brand will be retained in the form of product names only

Symantec subsidiary, MessageLabs, has been rebranded as to push the company’s cloud message loud and clear.

Symantec bought the hosted security services provider in 2008. The MessageLabs brand will be retained in the form of product names only.

Services such as endpoint protection, email security and email archiving can now be offered as a hosted service or an in-house solution. will now be the platform for the security vendor to move some of its other offerings, such as storage and data loss prevention (DLP), into the cloud.

But the vendor was coy on exactly what new products we see from in the coming years.

“We’re not advocating customers to either [host in the cloud or in-house] because there is room to do a hybrid model,” Keith Buckley, Symantec hosted services sales director

The only products hosted from Symantec’s Sydney datacentre are email and Web. The vendor hopes to host its archiving offering in Australia when it builds its second datacentre in the country. The location of the new datacentre has yet to be confirmed.

Since hosting data and services is cheaper overseas, Symantec will charge a premium should customers want to receive its software-as-a-service (SaaS) locally.

“SMB customers don’t care where their data is hosted,” Buckley said. “It is when you get to the bigger end of town such as the corporate and government clients that you that you get a large desire to host in country.”

In order to provide cloud security at the endpoint, Symantec is flirting with the idea of partnering with telcos and ISPs.

With this change in direction for the former MessageLabs brand, channel partners have been asked to evolve with the Symantec’s cloud strategy. Partners can choose to build their own infrastructure and host products themselves, resell directly from the vendor or do a combination of both.

“They may prefer to push an in-house solution they can sell and install but at the end of the day it is not any more profitable to do so,” Buckley said.

Symantec channel sales manager, Heather Opdam, said partners need to adopt the role of “cloud advisors” rather than just move products. The vendor’s larger service provider partners are already done so but some of the smaller channel players require some education, according to Opdam.

“The cloud is not going away and we would like to teach our channel partners on how to be cloud advisors,” she said.

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