The partnership involves access to D-Link’s range of business networking products including wireless, switching, security, storage and surveillance, and will extend the vendor’s reach into the SMB market.
WhiteGold managing director, Dominic Whitehand, said it been experiencing demand from its resellers to provide a full gamut of networking and security solutions.
“We were being asked to provide more networking technologies,” Whitehand said.
Along with D-Link, Whitehand highlighted it will also be wrapping services around the D-Link range such as wireless site surveys, installation and configuration work and provide resellers with a lot of assistance on projects.
The distributor has previously announced plans to significantly ramp up its footprint, bringing on more staff in each state, product managers and engineers.
“We’re skilling up now, but we’ll also grow the team in terms of services and run with where we see the most demand for specific areas and add to the team,” Whitehand said.
WhiteGold will be looking to boost reseller numbers and currently has about 1500 on its books.
“A lot of resellers typically shop around based on price, and that’s fine for us to service that market, but we’re interested in developing partners that want to put solutions in place, that are more interested in what we put on the table for them in terms of helping to generate more demand, training and product certifications,” Whitehand said.
D-Link A/NZ managing director, Domenic Torre, said WhiteGold was looking to complement its security and firewall solutions in its line up.
“We see WhiteGold as a significant value-add partner for our business because they already do what we’ve been doing for a long time,” Torre said. “They can deliver it to a broader section of the market place and SMB is a big market.”
D-Link CEO and president, Tony Tsao, said it was entering a new era in the face of cloud computing and mobility. “They [WhiteGold] are experts in security products, which is a critical element in cloud computing,” Tsao said. “Resellers are looking for solutions and aren’t just shopping around based on product pricing. We have to add value.”