Business management software vendor, Lawson Software, has inked its first Australian channel partnership with Perth-based solution provider, Enterprise Outsourcing, in a bid to build its partner network in the Asia Pacific region.
Under the agreement, Enterprise Outsourcing will focus on selling the Lawson M3 Enterprise Management System to companies in Western Australia in the equipment service management and rental (ESM&R) and food and beverage industries.
Headquartered in St. Paul, Minnesota, the global business application software provider has been in partnership with Enterprise Outsourcing’s affiliate, S.A. Outsourcing, in South Africa since 2009.
The new Australian alliance enables Lawson to get better reach of the WA market through Enterprise Outsourcing’s team of local sales and delivery professionals, said Lawson’s director of A/NZ professional services, Axel van der Smagt.
“For Lawson, this means we now have solid representation in WA,” Smagt said. The company has been in the Australian market for close to 20 years – with a presence in Sydney and Melbourne and a total staff of 80.
Meanwhile, Enterprise Outsourcing CEO, Pedro Viudez, said the company is thrilled to be Lawson’s “very first reseller” to operate Down Under.
“Our partnership will undoubtedly help customers stay ahead of their competition though enhanced operational effectiveness and reduced costs,” Viudez said in a statement.