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McAfee targets Symantec for retail mind share

McAfee targets Symantec for retail mind share

Network Associates subsidiary McAfee might be better known for its enterprise-level antivirus software, but according to recently appointed retail manager Andrew McKee, it wants the retail shelf as well.

McAfee has embarked on a marketing campaign designed to get consumers "through the door" as well as raise awareness of the vendor in the minds of retailers, McKee said.

"What's the first thing a salesperson does when a consumer asks about antivirus software? They grab Symantec," he said.

This is the mind set McAfee is determined to change, offering a host of incentives -- from gift vouchers and holidays, to rebates and increased margins -- to ensure its retail partners have the ability to sell McAfee profitably compared to other vendors.

McKee joined McAfee in July when the position of Australia and New Zealand retail manager was created specifically to drive McAfee's retail sales.

Although McKee was unable to reveal how much McAfee has set aside for the marketing program, or how much retail sales contributed to McAfee's overall revenues, he did state the company is experiencing "significant growth" in this sector.


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