Gen-i kicks off Australian invasion

Gen-i kicks off Australian invasion

It's undoubtedly the biggest Citrix Systems reseller in New Zealand, and now Kiwi heavyweight gen-i wants a piece of the Australian market.

The company will officially kick off its Australian assault with the opening of a new office in Sydney on November 28. But the company from the Land of the Long White Cloud is no stranger to the Land of Sweeping Plains having been in the country for over six months with an office of 25 staff in Melbourne.

The company bills itself as an Internet integration company, targeting large corporates with a host of services, from network design and implementation through to total outsourcing and management support.

But according to John Bessey, gen-i's new Australian country manager, the integrator's focus in Australia will be as a Citrix reseller, providing server-based computing solutions.

"Gen-i's focus in Australia will be quite different to New Zealand," Bessey told ARN. "We're only going to do the architectural design and deployment and not the ongoing operational support of the environment."

Gen-i begins its foray in Australia as a Citrix Gold partner with 10 senior Citrix project managers and consultants in Melbourne and five in Sydney. It has also transferred a number of its top Citrix architects from New Zealand to its Australian operations. Bessey hopes to aggressively grow the company's head count to 100 by the middle of next year.

Gen-i's expansion plans are being bankrolled by its NZ operations, but with 14 existing customers in Australia, including beleaguered airline Ansett and the National Australia Bank, the company expects its trans-Tasman operations to break even within 12 months.

Citrix has a large existing customer install base in Australia, but the bulk of those customers only use Citrix to deliver a single application enterprise-wide, or several applications to a specific work group or division within a company, said Gary O'Brien, marketing director of Citrix Systems Asia-Pacific.

O'Brien said Citrix is "delighted" to have gen-i in Australia for its focus on expanding the deployment of Citrix across the entire enterprise.

While O'Brien is confident there will be no immediate conflict between Citrix's Australian resellers and gen-i, Bessey isn't shying away from attacking existing Citrix customers.

Gen-i's other vendor partners include Hewlett-Packard, Eastman Software, IBM, Microsoft, Toshiba, Cisco, Jade, Compaq, FileNET, Computer Associates, Novell, NCR and AWA.

Photograph: John Bessey, gen-i's Australian country manager

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