Data management vendor, DataFlux, has launched its new data management platform in Australia with the ambition of ramping up the company’s growth across the region.
DataFlux Data Management Platform allows for data integration and master data management (MDM) from one interface. It also enables users to plan, implement and monitor data-centric projects. It was released in the US in February.
“With the exponential growth in data and the proliferation of siloed, disparate data, organisations in the Australian and New Zealand market are realising that their data doesn’t meet their business needs,” DataFlux said in a statement. “Organisations are seeking a solution that will help them turn data into a useful and strategic asset.”
The vendor, a wholly-owned subsidiary of business analytics player, SAS, established a direct presence in the region this year. In June, DataFlux appointed former Oracle staffer, Saul Cunningham, as managing director for Australia.
Financial services, retail, government, education and the energy sector are some of the areas DataFlux will be targeting.