ASX-listed integrator, Synergy Plus, has mapped its plans for the next year and has set its sights on expanding its play in the education market beyond its Queensland focus.
As part of this the integrator promoted David Wain as its national education manager to take charge of the initiative. A couple of years ago, Synergy acquired Coretech, which primarily played in the education space.
“He’s [Wain] got people in each state and is tying in a strong national focus in that K-12 and TAFE to university space,” Synergy CEO, Garry Henley, said.
“All that business did [Coretech] was education. We’re still consolidating that, but we’re also building a broader commercial mid-tier business in that state.”
At its annual general meeting, Synergy indicated its plans to make further investments in growth areas such as Queensland, NSW and Victoria.
Since the acquisition of AirData in July, Synergy managed to boost its NSW head count to about 50 staff.
The integrator also made a raft of new appointments and hired Graham Wittke as its new Queensland state manager, Lisa Sisson as the NSW sales manager and Noel Wiss to lead Western Australia.
“It is part of our ongoing transformation that we’ve been driving through the business with management,” he said.
Henley said it plans to build a strong culture within the company and was in the early stages of putting one-on-one training in place for managers to provide them with additional skills. It also shifted its west coast based human resources directors across to Sydney and Melbourne.
“It’s a logical move, but one that the company hasn’t done for some time. We’re making sure we’re putting HR among the people,” he said.
Henley indicated the company was looking to extend its services play into the cloud.
“We’re trying to work closer with our partners being HP and IBM, and we’re looking into cloud services, which we think could be a good extension to our managed services,” he said.
“We’re seeing how we can practically merge cloud services into what we’ve already got. We sell a huge amount of servers, so it makes sense to try and extend our services play around that.”
Henley indicated Victoria was its strongest east coast business generator in terms of managed services and education play. He spotted a lot of opportunities within the mid-market arena, particularly in the 100-1000 seat space.