Green Channel Awards: Customer Project of the Year - Fujitsu

Green Channel Awards: Customer Project of the Year - Fujitsu

Planning pays off

Fujitsu takes its global sustainability message very seriously. If you head over to, it’s right there – a header link proudly directing people to its sustainability page.

In fact, it has set itself some demanding targets for 2012: a 17 per cent reduction in office electricity use, datacentre PUE of 1.7, a reduction of 30 per cent in travel, and 4 per cent renewable energy.

Fujitsu classes is sustainability practice in seven distinct categories – green IT consulting, cloud computing, products, virtualisation, desktop managed service, unified communications and datacentre.

The services provider is proud of its Green Channel – Project of the Year win in 2010, dedicating a section of its sustainability message to the win.

The winning project was Fujitsu’s Universities Alliance Project – where The University of Melbourne, Monash University and RMIT formed a collaboration with Fujitsu Australia to develop a shared datacentre and make a significant contribution to cutting greenhouse gas emissions.

“We are always looking for ways to improve on a sustainability front, and we’re looking to leverage our experience globally,” Fujitsu sales executive, managed services, Paul Barclay, said.

“We’re looking to leverage our experience globally, whether it be in the UK or Japan. We’ll share knowledge with datacentres globally. For instance, we leveraged the experience we gained recently in the expansion of existing facilities we have within Melbourne, and positioned that back to the universities as a collaborate.”

Of course, being green is not just about being environmentally friendly. There is a strong business case in initiatives such as the Universities Alliance Project.

“Fujitsu’s view is that is has to be a socially conscious thing, but it’s also about how it can be genuinely good for business and save money,” Barclay said.

“Not just in the datacentre space, but the more general IT area, where we’re talking about things like desktops.

"We’ve done a lot of projects with a number of clients where we’ve been able to come and make them direct savings and justify strong business cases, right to looking at how to run IT on a sustainable basis with simple things like resetting printer setups so they will only print black and white unless you opt otherwise and so on.

“There’s a lot of things you can do that are relatively basic that a lot of companies don’t do. Fujitsu as an organisation continues to focus on sustainability, not just because it’s a good corporate citizen, but it generates business savings with corporate clients.”

One thing seems certain, Fujitsu - which last year was given a Highly Commended in the same ARN Awards category for its Toyota Australia project around Green IT consulting - will be in the running for more green accolades next year.

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Tags ARN IT Industry Awards 2010Green Channel Awards. Fujitsu


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