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Citrix looks to South Beach

Citrix looks to South Beach

Thin-client champion Citrix Systems has used its annual iForum conference in Florida to preview a new application portal product, code-named South Beach.

The product, slated to be released from January 1, is designed to deliver a range of applications via a Web portal. In essence, South Beach represents Citrix's attempt to do for all applications what Hotmail did for e-mail: offer users access to any application via any Web-enabled screen.

Initially targeting existing Citrix MetaFrame customers, Citrix maintains South Beach is a standalone product that provides enterprise customers with an "out-of-the-box" tool to build an application portal.

South Beach signals Citrix's first concrete use of the intellectual property it acquired in March when it picked up XML specialist Sequoia Software for $US184.6 million. The product works as an aggregation point for Windows, Unix, Java and native Web applications as well as providing companies with internal and external content over the Web.

South Beach is a key component of Citrix's vision for the future, which involves the bridging of a company's existing infrastructure with "anywhere access", Mark Templeton, Citrix's president and CEO, said during his opening keynote speech at the conference last week.

According to Bjorn Englehardt, Citrix's director of regional sales, Australia and New Zealand, the opportunity for Citrix is to reach new channel partners.

"Some channel partners will predominantly sell MetaFrame while others will want to sell South Beach, and this will create opportunities for them to cross-sell into each other's customer base," Englehardt told ARN.

Richard Noone travelled to Orlando as a guest of Citrix Systems


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