Taking the analogy between the computer and car dealership to new heights, Toshiba has launched a campaign that will give businesses the opportunity to trade in old brand-name desktops or notebooks when they upgrade to Toshiba's newest mobile computing technology.
The Technology Refresh campaign is designed to capitalise on the benefits available to mobile computing with the release of Windows XP.
"Many companies and individuals are looking to exploit the new possibilities delivered by today's technology, but are tied to outdated equipment through financial commitments stretching well into next year," said Lesley MacLennan, Toshiba's industry marketing manager.
"Mobile computing is certainly the way forward and we are offering any business or personal user of a brand-name desktop or a mobile computer the chance to leave in a cost-effective and tax-savvy way."
Toshiba will use its resellers to help re-market old brand-name computers, often covering the cost of lease residual or book value, according to the company.