Laser printer vendor, Kyocera Mita has launched a $1.5 million newspaper, magazine, radio and television advertising campaign designed to boost brand awareness.
Kyocera Mita managing director, David Finn expects channel partners to be boosted by the marketing push and said the campaign comes on top of "a successful sales year" in a tough economic environment.
"The advertising campaign will help us increase consumers' knowledge of our product line up," Finn said in a press statement. "We are the second largest laser printer company in Australia and have a clear channel-based strategy, so our growth and success is reflected by growth in sales through the channel.
"To this extent, we see our advertising expenditure as an investment in our channel to support their sales efforts."