The journey back from the printer sales doldrums of September has commenced with October showing a 6 per cent improvement on the previous month according to channel research organisation, Inform.
While Inform's printer market research analyst, Stuart James said, "October sales left little to be positive about", he did say inkjet printers were enjoying the usual seasonal upsurge.
James also declared there was evidence to show the increase on September - the worst month ever recorded by Inform - is "forecast to snowball".
"In fact, initial figures for November indicate a rise of some 15 per cent in volume of sales of printers over October, representing a 7 per cent increase on November 2000," James said.
According to James, the dollar value of the market is still down thanks to "poor high end laser sales". When you add the total value of sales for September and October, it tallies just 8 per cent more than the figure achieved in June this year, according to Inform's researchJames said inkjet printer sales rose 8 per cent over September but tempered this with the fact "year-to-date growth over last year actually fell by 9 per cent". In the laser segment growth slipped 23 per cent, he said.
Price competitiveness saw the value of the inkjet printer market slip 2 per cent despite 15 per cent growth in volumes shipped while laser printers did the opposite - falling 4 per cent on shipments for a 2 per cent greater dollar value.
Canon leads the inkjet vendors with a 41 per cent market share of the volume followed by HP (29 per cent).
James is confident the lead in o Christmas will provide some relief for he printer market.
"Now that the Federal election is behind us and consumer confidence is rebounding ... the printer market momentum should rapidly return capping off a year that has been rife with adversity for printer vendors and retailers alike," he said.