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CPS Technology gets a sales ‘Accent’

CPS Technology gets a sales ‘Accent’

Targets expertise in in the contact centre, unified messaging and hosted cloud segements

Victorian-based CPS Technology Group has scooped Accent Business Technology in a bid to ramp up its sales expertise in the contact centre, unified messaging and hosted cloud arena.

CPS Technology Group, managing director, Seamus Nash, said the company had deep technical expertise in the design, development and deployment of intricate contact centre, telco provider and business telephony solutions, but traditionally lacked superior sales expertise.

“CPS is a good tech company - we have our own software development, our own IP, and do major work with the big telcos here and in Asia. But our sales skills aren’t right up there. Accent has an exceptional sales team with really good level one, level two tech support. When you put the two companies together, you fill the gap in the market.”

Sydney and Wollongong-based Accent specialises in unified communications, mobility solutions, corporate IT solutions, integrated communication solutions and managed services.

It is a Gold certified Microsoft partner, total solution provider to Telstra, an NEC business partner, Cisco select partner and Acer gold partner.

Accent will continue to operate under its existing name and is now a wholly-owned subsidiary of CPS.

Nash said the acquisition will enable CPS to leverage Accent’s existing suite of business technology solutions and services to its customers.

The combined expertise will mean an aggressive play for the enterprise market, Nash said.

“It also gives us the ability to punch above our weight. It is hard for us to go out and play in the big enterprise space. Accent has been in the enterprise space – has done well – but lacks the ability to deliver a total solution that may have requirements you can’t get out of the box. Now we can go to the big enterprise space, and take a total solution.”

Nash said the company is in the midst of integrating the sales and support departments within both organisations – a process he expects to take 12 months.

“What may happen long-term is the sales will be focused in Wollongong and in Sydney, while the technical centre will be based in Melbourne.”

The challenge, he said, is integrating company cultures.

“There are some issues with culture. CPS is a strong technical culture, while a company like Accent has a brilliant sales culture. Do those two mix? Ask me in 12 months time.”


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