The touchscreen smartphone features a new BlackBerry 6 operating system which includes improved management of social networking applications such as Facebook and Twitter. It also has a back-lit slide-up Qwerty keyboard for easy instant messaging and texting.
Simplifying social networking applications seems to be at the forefront of vendors working in the mobility space. Last week, Microsoft launched the Windows Phone 7 OS with a strong focus on efficiently aggregating a number of social networking feeds.
Applications are a vital part of every smartphone's survival and BlackBerry continues to court the business market while growing its local BlackBerry app community, according to RIM.
Web-browsing is also an important part of the new OS. It has a WebKit-based browser that renders HTML pages more efficiently and allows for pinch zoom navigation.
The BlackBerry 9800 supports WiFi b/g/n and has a built-in GPS. The five-megapixel camera has auto focus, image stabilisation and video recording.
The smartphone has an on-board memory of 8GB but has a microSD card slit for additional memory.