Hitachi Data Systems has appointed Wendy Watkinson as its NSW channel manager.
A 10-year Nortel veteran, Watkinson said she was looking forward to managing the state's channel partners, both independently and in consultation with other state channel managers.
"While channel managers work on a state-by-state business, also staying in sync with the national strategy is very important too," she said. "I'm very excited about the market and where we can take it."
Watkinson said Nortel had given her broad exposure to the channel in different roles, ranging from distribution to BDM to a channel manager role. While new channel partners might fall under Watkinson's watch in the future, her number one priority now was to grow the existing channel community.
"There are a few key areas we'll be working on, such as looking to target the SME marketplace because it's prime for our channel to capitalise on," she said. "The education of the channel and building their profiles is what matters at the end of the day."