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Personal Broadband strikes retail deal

Personal Broadband strikes retail deal

Personal Broadband Australia (PBA) has struck an agreement to sell its iBurst wireless broadband product through Harvey Norman retail stores.

The product will be packaged and issued via its reseller partner, Veritel, which also sells the rival Unwired broadband solution to the retailer. The agreement covers stores across Sydney, Melbourne, Brisbane and the Gold Coast.

PBA marketing director, John Filmer, said the new deal was part of the wholesaler's plans to diversify its sales channels.

PBA has 12 channel partners, including long-time supporter and ISP, OzEmail, and latest recruit, Telecom New Zealand's Australian subsidiary.

While happy with the coverage these resellers provided, Filmer said it was now actively seeking one or more full service carriers to take the iBurst solution onboard.

He identified Telstra, Optus and Commander as ideal candidates.

"We knew that it would be the niche players who would support us initially," he said. "Our existing partners have been fairly horizontal in market approach.

"Our message coming from the big [telco] guys legitimises us."

Filmer said the wholesaler was also developing its alliance partnership program as a way to create new avenues for its iBurst product.

For example, PBA had begun bundling its iBurst laptop access cards with Fujitsu's notebooks for specific customer solutions, such as university communities, he said.

The company is also in discussions with local Cebit event organisers to provide a bundled router and iBurst card product to exhibitors and attendees.

This will be offered in partnership with D-Link.

Filmer said it was also working on a Windows CE-based driver to allow PDA users to access the iBurst network. It was expected to be available from late January.

The iBurst service is now available in Sydney, as well as parts of Brisbane, the Gold Coast and Melbourne. Services are now being rolled out in Canberra.


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