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AVG (A/NZ) aims for 4000 resellers

AVG (A/NZ) aims for 4000 resellers

Reseller numbers grow by 44 per cent year on year.

Security vendor, AVG (A/NZ), has signed on 3460 resellers and is aiming for 4000 by February 2011, according to its corporate sales director, Michael Dowling.

He made the comments during the Sydney launch of its AVG Internet Security 2011 product line-up.

The company has increased its reseller base by 44 per cent compared to the 2400 it had 12 months ago.

Dowling said its Direct Renewal Guarantee program, released in March 1, was a major factor in retaining partners in the program.

“Three years ago how many people would have a computer technician in their house?” he said. “It’s hard to say ‘what is the end point’, but what you can conclude is that there’ll be continued growth.”

According to AVG, resellers got $35,000 as part of the program last month. The most profitable Australian partner was a Queensland reseller that got a cheque for $1540 in commissions.

Dowling acknowledged there was a perception of AVG as “the free product” and that there was work to do to change brand perception. But he said the company was working to change it with the new product releases.

“There are a lot of small resellers and I’m thinking those small ones have an affinity with what we’re doing,” he said. “We’ve been taking a lot of hints in the reseller events we’re running to try and better understand them and where they want us to put focus and effort.”

AVG (A/NZ) managing director, Peter Cameron, said the vendor’s local sales were still mainly direct rather than indirect. But he claimed the ratio was shifting in favour of resellers.

“We’re increasing that percentage (of indirect sales),” he said. “We still have people ring and ask us who the local reseller in their area is. There have been lots of times we haven’t had people in the area.

“From that point of view, there’s the opportunity to expand from a geographic point of view, but we don’t want too many in the marketplace.”


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Tags Direct Renewal Guarantee programAVG (A/NZ)

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