UK-based software vendor, Certero, has expanded to Australia.
The company is three years old and specialises in desktop management software including products such as PowerStudio and Passworks which manages IT hardware energy consumption and service desk.
Moving into the Australian market was natural progression for Certero as it saw the local desktop software market as similar to that in its native UK, according to newly appointed country manager, Phil Hare.
“The company didn’t see any reason why its success can’t be mirrored here,” he said.
Hare has been in the desktop software space for several years.
Health has been a traditional key vertical for Certero and it has had achieved a decent client base in the local government sector in the UK.
In Australia, Hare wants to focus on health as well as all levels of government.
“Local, State and Federal, they all have similar issues with power management on PCs, managing CO2 output but, more importantly, trying to reduce their energy cost across a desktop environment,” he said.
To satisfy Certero’s growth ambitions, Hare is trying to build the company’s local channel presence. He is in discussions with a select group of key resellers and distributors.
The vendor is currently selling direct to customers as well and is in talks with large potential customers.
Hare said Certero intends to take a 100 per cent sales through channel approach once it has worked out its channel structure.
He acknowledged the company recognised a number of competitors in the Australian market although he was reluctant to discuss which vendors had been identified.
“We don’t want to take a swipe at them,” he said. “We just entered the Australian marketplace with what we think is a really strong product.”
According to Hare, Certero products’ additional features and attractive pricepoint will be the biggest differentiators.
Certero will provide technical and sales support for customers and channel partners. It will only sell PowerStudio and Passworks at this point.
The vendor is looking to expand into other countries and has also moved into the South Africa market.