Dell has released eight new printers through the reseller channel aimed at small to medium businesses. Its retail partner, JB Hi-Fi, will not stock the item but end users can buy them direct.
According to Dell SMB software and peripherals brand manager, Ben Guthrie, the key targets are small reseller/retailers and system integrators.
“Some will be sold into the small office/home office environment, but we also see the 2000 series going into workgroups within larger organisations,” he said.
Although Dell will not be selling the units through its sole retail partner, JB Hi-Fi, the units will be available to customers directly from the vendor’s website.
“[JB Hi-Fi] is an emerging channel that Dell is working with at the moment so we are continuing to expand and develop our reseller channel,” he said. “So I wouldn’t be saying never at this point but not in the foreseeable future.”
A spokesperson for the vendor said the new releases meant Dell now had an option for 85 per cent of the printer varieties in the market. But they were unable to provide market share based on sales by time of publication.
Dell launched the products during an event in Sydney. Its flagship product is the 1250c, which the vendor claimed was the world’s smallest A4 laser colour printer. It measures 394 x 300 x 225mm, weighs 11kg, produces 10 pages per minute in colour and 12 in mono. The RRP is $319.
Other units include the network and wifi-enabled 1350cnw printer, which has an RRP of $449. The ‘professional-quality’ 2150cn and 2150cdn networked printer models are aimed at small workgroups needing duplexing options and have RRPs of $579 and $649, respectively.
The 2155cn and 2155cdn are 4-in-1 multifunction printers that cost $1049 and $1119 respectively. All these products are available now, but the small multifunction 1355cn and 1355w models will not be available until mid-November 2010.