HP has launched a new line of web-connected printers, including one aimed at apartment dwellers and executives. But parts of its range will be strictly limited to selected resellers and partners until 2011.
HP category and marketing manager, Paul Gracey, said the Photosmart eStation will be strictly offered through Harvey Norman with an RRP of $699.
Its innovative new Envy 100 e-All-in-One range will be limited to five partners until 2011 and both ranges will be available from November 1 onwards.
The Photosmart Premium with an RRP of $299 is available from October 1 and the Photosmart Plus with an RRP of $199 are will be from November 1. The Photosmart Premium Fax with an RRP of $399 is available now.
Gracey said while Ingram Micro and Synnex will continue to distribute the products, limitations on which resellers can stock the products will be in place due to stocking limitations.
“I can’t confirm the partners at the moment,” he said. “At this point in time I’d say less than five partners will be taking [the Envy].
“The Envy will predominately be for apartment dwellers that have a limited amount of space and potentially have to have a printer in their living space and don’t necessarily want it to look like a printer.
“I also think we’ll pick up sales from the executive audience – people that would like a printer in their office but may not necessarily print volumes.”
The printer’s designer, Ryan Wilday, said the new design meant print quality for colour images was slightly degraded and that the print speed was decreased by 4 pages per minute compared to the average.
But he claimed the sacrifices were marginal and that most users would not notice the slight decline in print quality. The Envy will use the No 60 cartridge while the rest of the product range will use the 564 cartridge.
A key selling point is the ability of all devices to automatically print documents emailed to its configured address using an application on a smartphone. Compatible files include Office documents, Adobe PDFs and JPEG images.
The printers are also compatible with Apple’s AirPrint software, which allows iPads, iPhones and iPod Touch devices to print documents sent wirelessly without downloading drivers or extra software.